Head of Student Recruitment/Sales Director

Role description:

Reporting to the Chief Growth Officer (CGO) the Sales Director will be responsible for building and leading the Student Recruitment team and delivering to a range of targets including revenue, new enrolments, conversion and customer satisfaction.

This role manages both domestic and international student recruitment.

Key responsibilities:

• Recruit, lead and manage the AUU student recruitment team ensuring impeccable and consistent service delivery across both contact centre and campus-based resources.
• Working with Cintana Education and implementing the Cintana Frameworks, ensure the delivery of the AUU student recruitment strategy and processes from lead/enquiry through to enrolment.
• Implement and manage student recruitment performance targets, benchmarks, data, and reporting requirements.
• Achieve and be accountable for the delivery of enrolment and revenue targets annually with a focus on increasing lead to enrolment conversion.
• Working closely with the AUU Academic and Administration team, co-design and implement the AUU student recruitment contact centre management and operations plan with Cintana Education.
• Develop and manage effective end-to-end customer led sales and service processes that cover a variety of customer profiles that are developed and integrated with the overall Customer Experience
• Ensure an effective AUU student recruitment training program, including the development of student recruitment training materials
• Act as an expert voice in prospective student requirements and provide advice to the marketing team in terms of requirements around content, including course material.
• Deliver regular reporting through dashboards o continually optimise activity
• Ensure new team processes, policies and procedures across the student recruitment functions
• Manage and report on the division’s operations, budget and expenditure
• Collaborate with the broader university team to set growth plans and achieve overall business and brand targets

About you. Please apply this sounds like you:

• You have a minimum of 12 years’ sales management or sales operations experience with at least 4 years at a leadership level ideally in a competitive, consumer-based industry with a focus on digital lead generation
• You have ideally managed a high performance telesales team and a customer-facing team to meet high growth sales targets. Team size of 2 or more.
• You understand how to manage and convert enquiries generated from social media and websites.
• You can create and maintain a high-performance team culture that delivers consistent outstanding sales results
• You love customers and love providing exemplary customer service to a wide variety of customers by understanding customer perspectives and ensure responsiveness to their needs
• Previous experience in understanding the sales funnel, CRM, and automated emails would be valuable.
• You love sales forecasting and business planning and with your strong sales operations skills you are an expert in spreadsheets and data and review dashboards daily.
• Experience in the development and roll out of new CRM systems and processes would be valuable but not essential.
• Ability to design, develop and execute sales training programs would be valuable but not essential.
• Excellent interpersonal, oral and written communication skills.
• Degree qualifications essential. Business, marketing, or related degree preferred.
• Experience in building a new sales team or the management of operations in a start-up environment is preferred.