Marketing & Product Manager

This is how you WOW:

• Development and implementation of joint promo marketing with retail chains, control at all stages of implementation;

• Monitor foreign and local markets, forecast and track price dynamics for similar groups of products.

• Responsible for the process of licensing and certification of products

• Analysis of brand media and trade marketing campaigns representation relative to competitors;

• Analyse the competitive environment of the Karcher product groups; analyse the needs of clients/consumers in order to increase sales of various product categories

• Plan, control, coordinate and monitor the development and implementation programs for

• assigned products or product groups, including: formation of an assortment policy for a product group; participate in budgeting, analysis and forecast of return on investment in a new products; carry out pricing of products and services; participate in the development and implementation of plans for the presentation and marketing of new/existing products and sale channels; participate in testing prototypes on the market;

• Information support for sales channels (preparation of marketing materials: POS materials, preparation and conduct of product presentations);

• Communicate with the head office on global product and marketing strategies of the company. (Communication in English or German)

• Development and implementation of the Company's marketing strategy;

• Promotional materials: development and control of compliance with standards;

• Coordinate demand planning; achieve the planned level of marginality;

• Working with digital contractors and assessing their performance (content and SEO);

• Working with social networks, positioning the company, creating a content plan;

• Creation of advertising articles, PR texts;

• Participate in Karcher marketing global projects.

• Marketing Budget split by channel of communication\sales channel. monitoring marketing investment % vs sales on monthly bases

It would be WOW if you would bring this in:

• Bachelor's university degree in Marketing/ Advertising/ Technical marketing/Economics, Business and at least 2 years successful experience at a similar position.

• Successful experience in implementing large marketing projects, product projects to promote a brand and increase sales.

• Successful experience as Product Manager/ KAM or equivalent combination of education and experience.

• Proficient with MS Office (Excel, PowerPoint, Corel).

• Analytical thinking, flexibility in work.

• Must have ability to train, coach and motivate.

• Must have excellent analytical skills.

• Excellent at dealing with large amounts of information

• Good knowledge of the Office package (Word, Excel, Power Point)

WOW terms and conditions we offer:

-Work in an international promising company, opportunity for professional growth
-Stable salary (salary + bonuses)
-Full technical support for work
-New modern office
-Five-day working schedule

Working at Kärcher is WOW! Want to work with us?

Just send your resume and leave your contact information.

We look forward to getting to know you!

Together towards a cleaner world.