Marketing Specialist

KEY DUTIES AND TASKS

ATL marketing

• Total supervision of annual media commitments in-line with budget limits and historical practice
• annual media-calendar & budget planning by model and country
• Image and tactical campaigns planning in line with marketing calendar, campaign budget approval, agency briefing, media KPIs setting
• Supervision and optimization of media plans based on real-time media KPIs tracking
• Post-campaign reports analysis and identification of improvement areas
• National media audit planning and execution
• Cross- channel 360 projects initiation and management
• Assistance in creative assets development, adaptation and placement
• Initiation of internal project approval document and signature
• Department budget keeping
• Timely collection of creative overview reports
• Monthly control of closing documents provision
• Carrying out Supplier selection procedures when required
• Maintaining regular inventory of creative assets (usage rights duration, validity, etc.)

Event-management/ BTL Marketing

• Establishment and maintenance of BTL and integrated projects for brand: market product launches, test-drives.
• Execution of partnership projects: develop creative solutions to ensure beneficial brand presence & respectful targets achievement, plan & run digital focused integrated campaigns
• Preparing budgets and ensuring adherence
• Run all communication within the project, interact with relevant departments, suppliers. Regular reporting on project progress, results and ensure post-event follow-up.
• Prepare all project documentation: briefs, scenario, timeline, cost estimation etc.
• Maintenance of accurate financial documentation (procurement documents, contracts, invoices, payment process steering) due to corporate guidelines

Digital marketing

• Plan and execute all marketing campaigns and new model launches on web-site
• Model pages and landing pages development
• Website support according to company business needs (regular updates of prices and special offers, approval with all departments)
• Web services development & support
• Regular website analytics, testing and updates in order to increase website efficiency (Yandex and Google analytics)
• Set up new lead generating and tracking tools in close cooperation with CRM, media and dealer marketing teams
• Digital projects management in support of new model launches and brand campaigns (video production, landing pages, contests, bloggers)
• Reporting, docflow
• SMM pages development
• SEO optimization

Brand Management / Public relation

• Updating, maintaining brand guideline
• Developing merchandise business to enhance brand/model awareness and image align with strategy
• Conducting public relations activities to enhance corporate/brand image in our territory.

Product positioning

• Get to know all product specs and price positioning
• Competitors analysis in form of advertising and CEP comparison
• Creating pricing strategy for model line-up​​​​​​​

REQUIRED SKILLS AND QUALIFICATIONS

• Experience in website management /content management systems including API integrations
• A/B Testing & Conversion Rate Optimization (CRO) – Ability to test and optimize content, and social media campaigns.
• Experience with programmatic advertising and retargeting strategies across Google Display Network (GDN), DSPs, and in-app ad networks.
• Experience in SMM,SEO and paid advertising (Meta Ads, Google Ads)
• Experience in web analytics (Google Analytics, Yandex Metrica) and tracking implementations, including Facebook Pixel, Google Tag Manager. Good understanding of online content development process
• Creative & copywriting skills
• Project management skills
• Proven ability to manage third-party suppliers, including creative agencies, media buying agencies, and content production teams
• English - upper-intermediate