SMM manager

About the Role
We are looking for a talented and proactive SMM Manager based in Uzbekistan to join our international marketing team. You will be responsible for managing and optimizing paid social media campaigns, tracking and analyzing ad performance using Excel and Lark, and contributing to ad creatives with strategic insights.

Key Responsibilities
Plan, launch, and manage paid ads across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.)

Conduct A/B testing, audience targeting, and budget control for each campaign

Track and record ad data using Excel and Lark, generate performance reports, and suggest optimizations

Collaborate with designers and content creators to generate and iterate on creative ad ideas

Keep up with ad trends and competitors’ strategies in the international market

Communicate with internal teams in English

Requirements
Minimum 1 year of hands-on experience in social media ad campaign management

Proficiency in Excel and Lark for data handling and analysis

Strong data literacy: ability to interpret ad metrics and suggest meaningful improvements

Solid understanding of performance-based marketing and creative testing

Fluent in English (spoken and written)

Strong communication skills and a team-oriented mindset

Nice to Have
Knowledge of Chinese (Mandarin) is a plus

Experience with cross-border eCommerce or international ad targeting

Familiarity with Google Ads, Pinterest Ads, or other social ad platforms

Basic creative tools skills (Canva, CapCut, etc.)